Guest speaker, Jeff Pedigo, came to talk to the AAF-Pensacola chapter about Revolutionary Marketing. Here are some of the notes taken.
- Some memes survive while others die out
- language: words grammar
- business: procedures, equipment
- consumer culture: methods of payment, stores, products
- Brain is simply a meme's way of making copies of itself
- viral marketing- 1997 Hotmail's way to advertise a promotion for free email service
- memtric- ingrained, adapts easily to change, transcends easily.
A Diamond is Forever
- a diamond ring isn't always the norm for engagement rings
- it is today though, thanks to Debeer's campaign, "A Diamond is Forever"
- in Japan, there weren't any diamond imports until 1959 and they didn't use rings for marriage.
- When they brought the campaign to Japan, sales for diamond rings blasted out of the water.
- benefits- simplicity, believability, ensure survival, usefulness, repetition, increase the spreader's status, entertaining, emotionally engadging
- meme reinforces the rationale behind things we recommend clients (one idea per ad, etc.)
Evolutionary Marketing
- know when/where to yield
- more variations among messages
- demographics? no, memographics!
- a brand is a bunch of memes (meme complex)
- understanding memes help us understand our brand
Conclusion
- cultures evolve
- memes are cultural evolution
- memetic engineering is creation and dispersion of culture
To learn more about the speaker:
blog.jeffpedigo.com
* If none of this makes sense due to these being short notes and you'd like to learn more, contact Christine at cep22@students.uwf.edu
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