Lunch-n-Learn September 24, 2009

Guest speaker, Jeff Pedigo, came to talk to the AAF-Pensacola chapter about Revolutionary Marketing. Here are some of the notes taken.

- Some memes survive while others die out
- language: words grammar
- business: procedures, equipment
- consumer culture: methods of payment, stores, products

- Brain is simply a meme's way of making copies of itself
- viral marketing- 1997 Hotmail's way to advertise a promotion for free email service
- memtric- ingrained, adapts easily to change, transcends easily.

A Diamond is Forever
- a diamond ring isn't always the norm for engagement rings
- it is today though, thanks to Debeer's campaign, "A Diamond is Forever"
- in Japan, there weren't any diamond imports until 1959 and they didn't use rings for marriage.
- When they brought the campaign to Japan, sales for diamond rings blasted out of the water.

- benefits- simplicity, believability, ensure survival, usefulness, repetition, increase the spreader's status, entertaining, emotionally engadging
- meme reinforces the rationale behind things we recommend clients (one idea per ad, etc.)

Evolutionary Marketing
- know when/where to yield
- more variations among messages
- demographics? no, memographics!
- a brand is a bunch of memes (meme complex)
- understanding memes help us understand our brand

Conclusion
- cultures evolve
- memes are cultural evolution
- memetic engineering is creation and dispersion of culture

To learn more about the speaker:
blog.jeffpedigo.com


* If none of this makes sense due to these being short notes and you'd like to learn more, contact Christine at cep22@students.uwf.edu

Strategy Team Meeting 9/22/09 @ 5:30pm

Attendees: Christine, Katelyn, Laura, Aaron, Alexis, Matt, and Lindsay

Topics of Discussion:

1. 3 Main officers have been selected for SGA purposes.
• Christine Paden, President
• Aaron Smith, Vice President
• Alexis Cummings, Secretary

2. Events Calendar
• All events that were decided upon will be placed on a calendar located on the blog website.
• Upcoming Events will be listed below.

3. 3 Sub-committees have been created:
• Event Planning- All present Strategy Team Members.
• Party Planning- Matt and Christine
• Fund Raising- Alexis, Katelyn, Laura, and Lindsay

First Fund Raising Event: Refreshment Table before or after Colleen Peoples speaking event. If interested please contact Katelyn ( knm15) for more information.

4. Matt and Christine have volunteered to make fliers for events.
• Christine will be making the flyer to advertise Colleen Peoples visit on the 1st.
• Matt will be making a flier for Dr. Scott, if event goes through as planned.

5. Upcoming Events for the Remainder of September and Month of October:
• October 1st – Club Ad Table in the Commons
• Chair: Aaron Smith
• 11:15-1:00pm (Aaron), 1:00-2:00pm (Katelyn), 2:00-3:30pm (Laura & Alexis)
• If interested contact Aaron for more information.

• October 1st – Colleen Peoples at the General Club Ad Meeting @ 5:30pm
• October 6th – Strategy Meeting
• October 20th – Strategy Meeting
• October 29th – Lunch n' Learn at 11:15am
• October 29th – (Tenative) Bob Kimball from Marketing Speaking @ 5:30pm


6. Future Events in Planning Stages:
• Red Door Public Relations in Mobile, AL November 13
• Committee Members: Aaron (transportation), Alexis, and Lindsay

• Creative Circus visit during Thanksgiving Break (Atlanta, GA)
• November 25th through 28th
• Contact Christine if interested.

Location: Conference Room across from Mac Lab in Bldg. 36

Attendees: Christine Paden ( President ), Mr. Groth ( Advisor ), Matthew Bonno, Caitlin Burt, Lindsay Byrd, Alexis Cummings, Ian Lett, Laura Marsh, Katelyn Murray, Chantel Parker, Aaron Smith, Kim Spann, Amanda Stiles

Major Topics of Discussion: Dividing events into sub committees and appointing leaders to each committee, Fall Frenzy committee was formed (committee info. below), distribute flyers at the Fall Frenzy table and have Groth mail a colored PDF to interested people, possibly have Colleen Peoples speak at next Strategy Team meeting on the 22nd, Lunch N Learn carpool for the 24th @ 11:30am ( details below ), Alexis Cummings appointed as “Secretary,” creating blog for Club Ad events and minutes, inquire about possible SGA funding for events.

Events Planned: Fall Frenzy Table (9/17), Lunch N Learn (9/24)

Next Meeting Date: Tuesday, September 22nd @ 5:30pm in Conference Center

Next Meeting Agenda: Setup Calendar of Events for upcoming months

Other Notes:

Fall Frenzy Committee: Aaron Smith (Chair), Christine Paden (bringing laptop), Caitlin Burt, Laura Marsh (clean-up), Chantel Parker (clean-up).

Lunch N Learn Carpool
Cost is $15. Will be held at McGuires.
Attending: Christine, Aaron, Chantel, and Alexis

September 15- General Meeting

Location: Conference Room across from Mac Lab in Bldg. 36

Attendees: Christine Paden ( President ), Mr. Groth ( Advisor ), David Blum, Matthew Bonno, Hope Bradford, Caitlin Burt, Lindsay Byrd, Alexis Cummings, Tricia Foley, Gina Garrett, Roxanne Johnson, Ian Lett, Manda Manning, Laura Marsh, Leslie Milliken, Sean Mullin, Katelyn Murray, Samantha Neckles, Chantel Parker, Kim Spann, Amanda Stiles

Major Topics of Discussion: Fall Frenzy Table Volunteers Needed for 9/17, Discussed events members are interested in this year, Strategy Team was formed (in place of Officer Positions), Dues amount was decided ($50 ) and due next meeting, General Meeting dates have been changed to every other Thursday in order to accommodate more members.

Events Planned: Fall Frenzy Table (9/17), Lunch N Learn (9/24)

Next Meeting Date: Thursday, October 1^st @ 5:30pm. Location TBA

Next Meeting Agenda: Dues will collected in the amount of $50.Colleen Peoples from IdeaWorks (Education Board chair of the local PBAF Ad Fed downtown Pensacola) is coming to discuss what she is wanting to contribute to the club this year.

Other Notes:

- Location for the next meeting is TBA, due to the large turnout at this week’s meeting.

- Planning a Car Pool for the Lunch N Learn on the 24^th. Contact Christine if interested (cep22)